SelexAI.
SelexAI helps video editors surface the most important moments from hours of interview footage, without giving up creative control.
Results
time savings
Tools
Project Type
Personal
Project at a glance
The full story, in under 30 seconds.
The Problem
Hours of footage stood between editors and the story.
Corporate interview projects require editors to review, mark, and cut hours of footage before the creative edit can begin.
The Insight
Editors needed help they could trust
Research showed that editors were open to AI assistance, but worried it might overlook a quote or detail that mattered.
The Solution
SelexAI keeps editors in control of every decision
Editors provide a creative brief, review AI-selected highlights, understand why each was chosen, and refine them directly in the transcript or timeline.
The Outcome
Less time reviewing,
more time shaping the story
Editors can organize their strongest interview moments and export the timeline into their preferred editing software.
The Problem
Editors spend hours searching for the moments that shape the story.
Reviewing interviews, marking key moments, and cutting selects is slow, repetitive work that delays the creative process.
videographers said cutting interview selects was their biggest post-production bottleneck.
Quote
“The grind is the post production, the culling through all the footage.”— Interview participant
Prototyping and testing
I went from sketch to tested prototype in 24 hours.
Before investing in a polished solution, I built the core workflow in Figma Make and tested it the following day using a Likert scale to measure ease of use.
average ease of use score from participants.
Key Insight & Designing For Trust
Usability wasn't the challenge, trust was.
Editors understood the workflow, but worried AI might overlook a detail that mattered to the story. This shifted my focus from automating the process to building trust within the product, making every AI decision visible and reversible.
Design system
Consistency helped turn the concept into a credible product.
A reusable design system allowed me to build the MVP faster in Cursor while keeping interactions and visual patterns consistent across the experience.
Outcome
Early testing showed meaningful potential.
Testers estimated SelexAI could reduce post-production time by up to 30%. This is a directional estimate from early testing, not yet a measured production result.
estimated post-production time savings
