SelexAI
Tackling the Corporate Work Paradox
Tools
SelexAI helps video editors cut interviews faster without losing creative control. As sole designer, I led end-to-end discovery, design, and development from research to MVP. User interviews surfaced what I call the "corporate work paradox": corporate projects pay the most but feel the least creatively fulfilling. Combined with post-production overhead, the result is procrastination and burnout. After mapping workflows, I uncovered three bottlenecks and scoped the MVP around the one editors ranked highest: cutting interview selects. My hypothesis was that AI could surface strong moments, letting editors move straight into crafting the narrative. Usability testing confirmed the prototype felt intuitive but exposed a key tension — editors feared losing details by delegating to AI. Rather than hiding AI's role, I built features that made its decisions visible and kept creators in control. In testing, early users estimated up to 30% time savings in post-production. Next would be to launch in beta and talk with users about time saved and quality of the AI cuts.
Tandem Editing
Edit in transcript or timeline; every cut stays synced so you keep precise narrative control.
Highlight Transparency
See why each highlight was chosen and how it fits your story, before you export.
Native-Feeling Toolbar
Familiar toolbar, icons, and hotkeys mirroring major NLEs, making SelexAI instantly comfortable.
Familiar Pro Layout
Built like Premiere, Final Cut, and Resolve, so it slots directly into existing workflows.
